As the tech world prepares for the annual Consumer Electronics Show (CES) in Las Vegas, manufacturers are already beginning to unveil their flagship products. Hisense has made a significant pre-emptive strike, announcing two new high-performance laser projectors that promise to challenge the dominance of premium flat-panel TVs. The new models, the long-throw XR10 and the ultra-short-throw PX4-Pro, push the boundaries of brightness and image size, aiming to deliver a cinematic experience that can fill an entire wall.
The XR10: A Compact Powerhouse with Unprecedented Brightness
The star of the announcement is undoubtedly the Hisense XR10, a long-throw projector that Hisense is billing as a "first-of-its-kind" lifestyle model. Its most staggering specification is its peak brightness of 6,000 ANSI lumens, a figure that sets a new benchmark for consumer projectors and surpasses even the brand's own previous high-end model, the L9Q, by a significant 1,000 lumens. This immense light output is designed to combat ambient room lighting, making the projector viable for use even during daytime viewing sessions without the need for a completely darkened room. The XR10 achieves this feat while being housed in a relatively compact body, a notable engineering accomplishment that required an advanced, fully sealed microchannel liquid cooling system to manage the substantial heat generated by its powerful laser light source.
Hisense XR10 Key Specifications:
- Type: Long-throw "Lifestyle" Projector
- Brightness: 6,000 ANSI lumens
- Projection Size: 65 to 300 inches
- Key Feature: AI Auto Adjustments with cameras & ToF sensors
- Cooling: Fully sealed microchannel liquid cooling system
- Processor: LPU 3.0 Digital Laser Engine
Flexibility and Smart Features for Easy Setup
Beyond raw power, the XR10 is designed for versatility. It can project images ranging from a modest 65 inches up to a massive 300-inch diagonal, offering immense flexibility for different room sizes and user preferences. To simplify what can often be a complex setup process, the projector is equipped with an AI-powered auto-adjustment system. Utilizing onboard cameras and dual Time-of-Flight sensors, the XR10 can automatically calibrate the image for keystone correction, focus, and alignment, adapting to various wall surfaces or specialized ambient light rejecting (ALR) screens. This intelligent feature aims to remove a major pain point for projector users, making high-quality, large-format viewing more accessible.
The PX4-Pro: An Evolution in Ultra-Short-Throw Design
Alongside the groundbreaking XR10, Hisense is introducing the PX4-Pro, the successor to its PX3-Pro ultra-short-throw (UST) projector. UST projectors are designed to be placed just inches from a wall or screen, making them ideal for living room setups where space is at a premium or where a ceiling mount is undesirable. The PX4-Pro offers a solid upgrade over its predecessor, boasting a brightness of 3,500 ANSI lumens—500 lumens brighter than the PX3-Pro. It supports projection sizes up to 200 inches and carries the IMAX Enhanced certification, ensuring compatibility with specially mastered content for optimized picture and sound quality. A key improvement is its new IRIS lens system, which Hisense claims delivers a contrast ratio of 6000:1, promising deeper blacks and better shadow detail, though optimal performance will still require a proper projection screen.
Hisense PX4-Pro Key Specifications:
- Type: Ultra Short Throw (UST) Projector
- Brightness: 3,500 ANSI lumens
- Projection Size: Up to 200 inches
- Contrast Ratio: 6000:1 (via new IRIS lens)
- Certification: IMAX Enhanced
- Technology: TriChroma laser
Availability and Market Positioning
Hisense has chosen to debut these models on the show floor at CES 2026, which runs from January 6 to January 9. The company has not yet released official pricing or a precise launch date for either projector. Based on the trajectory of previous models and the advanced specs on offer, industry observers expect both to command premium prices, likely positioning the XR10 at the very top of Hisense's projector lineup. If the promised specifications translate into real-world performance, these projectors could represent a compelling alternative to high-end OLED and Mini-LED TVs, offering a uniquely scalable and immersive viewing experience that flat panels simply cannot match in terms of sheer size.