At the Consumer Electronics Show (CES) 2026, Samsung has once again pushed the boundaries of home entertainment with a landmark announcement. Building on its two-decade dominance in the global TV market, the company has unveiled a television that redefines the premium viewing experience. This launch is not just about a bigger screen; it's a showcase of a new display technology that promises to change how we perceive color and immersion in our living rooms.
Samsung's Micro RGB Breakthrough
The centerpiece of Samsung's CES announcement is the world's first 130-inch television utilizing Micro RGB technology. The R95H model represents a significant departure from conventional LED or QLED TVs. Instead of relying on a traditional white backlight filtered through color layers, Micro RGB employs microscopic, self-emitting red, green, and blue diodes. This allows each pixel to generate its own light and color independently. Samsung claims this architecture enables the R95H to achieve 100% coverage of the BT.2020 color gamut, the widest color standard used in modern broadcasting and cinema. The result is a level of color purity, saturation, and accuracy that has, until now, been unseen in consumer television.
Key Specifications of the Samsung R95H Micro RGB TV:
- Screen Size: 130 inches
- Display Technology: World's first Micro RGB
- Color Gamut: 100% BT.2020 coverage
- Key Features: Glare-free low-reflection coating, Integrated Spatial Audio, "Timeless Frame" design
- AI Features: Micro RGB AI Engine Pro, Vision AI Companion (VAC), AI Soccer Mode Pro, AI Sound Controller Pro
- Smart Platform: Tizen OS with promised 7 years of updates
- HDR Support: HDR10+ Advanced
- Audio: Samsung Eclipsa Audio system
AI-Powered Performance and Immersive Design
To harness the potential of the new Micro RGB panel, Samsung has integrated a suite of advanced AI processors. The new Micro RGB AI Engine Pro, alongside Color Booster Pro and HDR Pro processing, uses machine learning to dynamically optimize the picture. It can lift shadow details in dark scenes without blowing out highlights, refine contrast for greater depth, and maintain color fidelity regardless of scene brightness. Complementing the visual prowess is a "Timeless Frame" gallery design that makes the massive screen appear to float within its borders. Integrated spatial audio tuned to the TV's size and a special glare-free, low-reflection coating aim to create an experience that feels more like an architectural window than a traditional black rectangle on a wall.
The Vision AI Companion and Smart Features
Samsung is positioning the R95H as more than just a display; it's an intelligent hub for the home. The TV ships with the upgraded Vision AI Companion (VAC), an entertainment assistant that moves beyond simple voice commands. Users can interact with VAC to get recommendations based on their mood, ask for recipes inspired by what's cooking on a show, or request music to match the ambiance. For sports enthusiasts, a new AI Soccer Mode Pro adjusts both picture and sound settings to simulate the dynamic, immersive feel of being in a stadium. A companion AI Sound Controller Pro gives viewers granular control, allowing them to independently adjust the volume of commentary, crowd noise, and background music.
Context Within Samsung's 2026 Lineup and Legacy
The launch of the R95H comes as Samsung celebrates 20 consecutive years as the world's top-selling TV brand, a milestone announced during its "The First Look" event at CES. The company revealed that over this period, it has sold a staggering 8.3 billion television sets. The new Micro RGB flagship sits atop a refreshed 2026 lineup, which also includes a slimmer version of its premium OLED S95H model and a new Freestyle+ portable projector. While pricing and specific availability dates for the R95H were not disclosed, its announcement solidifies Samsung's strategy of using CES to debut its most ambitious and technologically forward-looking products, setting the tone for the year in home entertainment.