The Consumer Electronics Show (CES) 2026 in Las Vegas has once again become the stage for the next generation of home entertainment. This year, the spotlight is firmly on a new display technology poised to challenge the dominance of OLED and Mini-LED: RGB-based backlighting. Leading this charge is Samsung, which has unveiled a monumental new flagship that pushes the boundaries of size, color, and intelligence, setting a new benchmark for what a television can be.
Samsung Unveils the Titan: The 130-Inch R95H Micro RGB TV
Samsung has dramatically expanded its Micro RGB lineup with the introduction of the R95H, a staggering 130-inch television. This represents a significant size increase from the 115-inch model showcased just months prior. The design philosophy draws inspiration from "the frame of a grand architectural window," aiming to make the massive screen a seamless part of a room's aesthetic. Beyond its sheer physical presence, the R95H is a technological showcase, being the first TV of its kind to receive certification from Verband der Elektrotechnik for precise Micro RGB color reproduction.
Key Specifications of the Samsung R95H Micro RGB TV:
- Screen Size: 130 inches
- Model: R95H
- Technology: Micro RGB (self-emitting Red, Green, Blue micro-LEDs)
- Color Gamut: 100% BT.2020
- Certification: Verband der Elektrotechnik for precise Micro RGB color
- Key Features: Micro RGB Color Booster Pro, Micro RGB HDR Pro, Glare Free technology, HDR10+ ADVANCED support (up to 16-bit, 10,000 nits)
- AI Features: Vision AI Companion, Live Translate, AI Sound Controller Pro, AI Football Mode Pro, support for Microsoft Copilot/Perplexity
- Price Context: Predecessor 115" model priced at ~USD 30,000
The Micro RGB Advantage: Purer, Brighter Color
The core innovation lies in its Micro RGB technology. Unlike traditional Mini-LED TVs that use a white backlight with a color filter, Micro RGB utilizes microscopic LEDs that emit their own red, green, and blue light. This fundamental difference allows for purer, more saturated, and significantly brighter colors. The R95H boasts 100% coverage of the demanding BT.2020 wide color gamut, supported by proprietary technologies like Micro RGB Color Booster Pro and Micro RGB HDR Pro. Early hands-on impressions from CES, such as those from Tom's Guide, note that content appears "significantly brighter and richer" on the R95H compared to high-end OLED displays, offering a "slightly larger color volume."
A Suite of Cutting-Edge Features and AI Smarts
Samsung's 2026 flagship is loaded with the latest video and audio enhancements. It is the first lineup to support HDR10+ ADVANCED, supporting up to 16-bit color depth and 10,000 nits of brightness, with features like scene-by-scene Local Tone Mapping. To combat reflections, it incorporates Glare Free technology. Furthermore, the R95H is deeply integrated with AI. It features a Vision AI Companion for conversational search, proactive content recommendations, Live Translate for real-time subtitles, and enhanced audio and sports modes like AI Football Mode Pro. It also supports third-party AI services including Microsoft Copilot and Perplexity.
The Competitive Landscape at CES 2026
Samsung is not alone in pursuing RGB technology. Hisense showcased its own "RGB Mini-LED" TVs, the UR9 and UR8 series, promising more accessible screen sizes from 55 to 100 inches. In contrast, TCL has taken a different path, focusing on a radical re-engineering of quantum dot Mini-LED with its X11L series, which also claims 10,000 nits of brightness and full BT.2020 coverage. Meanwhile, LG continues to refine OLED, with its new C6 series introducing a brighter Tandem OLED panel with Hyper Radiant Color technology in its larger 77- and 83-inch models, and resurrecting its ultra-thin, design-focused Wallpaper TV (W6).
CES 2026 TV Technology Comparison:
| Brand | Model | Key Technology | Notable Feature | Target |
|---|---|---|---|---|
| Samsung | R95H | Micro RGB | 130" size, Certified color, Full AI suite | Ultimate flagship |
| Hisense | UR9/UR8 | RGB Mini-LED | Sizes from 55" to 100" | Mainstream accessibility |
| LG | C6 (77"/83") | Tandem OLED (Hyper Radiant Color) | Improved brightness & color in large sizes | OLED evolution |
| LG | W6 (Wallpaper TV) | OLED | Ultra-thin, wireless design | Lifestyle/design |
| TCL | X11L | Re-engineered QD Mini-LED | 10,000 nits, 100% BT.2020 | High-brightness alternative |
Availability and The Elephant in the Room: Price
For those attending CES 2026 in Las Vegas, the Samsung R95H can be experienced firsthand at the Samsung Exhibition Zone. For everyone else, availability details remain under wraps. The price is the most anticipated and daunting specification. While Samsung has not announced a figure for the 130-inch model, the precedent set by its 115-inch predecessor, priced at USD 30,000, strongly suggests the R95H will be an ultra-premium product aimed at the very high end of the market. This places it in a rarefied category, making the more mainstream-sized competitors from Hisense and the advanced Mini-LED alternative from TCL crucial for bringing next-gen picture quality to a broader audience.
Conclusion: A Vision of the Future, Today
The Samsung R95H 130-inch Micro RGB TV is less a product for the current market and more a statement of intent. It solidifies Micro RGB as a formidable, high-performance alternative to OLED, particularly for those prioritizing extreme brightness, color purity, and monumental scale. While its cost will prohibit it from most living rooms, the technology and AI features it showcases will inevitably trickle down. CES 2026 has made it clear that the battle for the best picture is intensifying, with RGB-based backlighting emerging as a powerful new contender, promising a future where home theater color and clarity are more vivid and immersive than ever before.