In a strategic prelude to the world's largest tech showcase, Hisense has pulled back the curtain on two new laser projectors that promise to challenge the dominance of traditional flat-panel TVs. Announced just before the Christmas holiday in the United States, the XR10 and PX4-Pro represent a significant push into high-performance home cinema, blending cutting-edge laser technology with intelligent features designed for modern living spaces. This announcement sets the stage for a detailed look at CES 2026, where these models will be physically demonstrated, offering a glimpse into the future of big-screen entertainment.
Hisense XR10: A New Benchmark in Projector Brightness
The Hisense XR10 stands as the new flagship, a long-throw "lifestyle projector" that redefines expectations for brightness in a consumer device. With a staggering 6,000 ANSI lumens output, it claims the title of one of the brightest projectors on the market, a substantial leap from previous models. This immense luminosity is powered by Hisense's LPU 3.0 Digital Laser Engine and a pure RGB triple-laser light source, engineered to deliver vivid, accurate colors across a wide BT.2020 color gamut. The core advantage of this specification is its versatility; Hisense asserts the XR10 can produce a watchable image not just in dark home theaters but also in brightly lit living rooms, effectively eliminating the need for complete darkness that has long been a limitation of projectors.
Hisense XR10 vs. PX4-Pro: Key Specifications
| Feature | Hisense XR10 | Hisense PX4-Pro |
|---|---|---|
| Type | Long-throw "Lifestyle" Projector | Ultra-Short-Throw (UST) Projector |
| Brightness | 6,000 ANSI lumens | 3,500 ANSI lumens |
| Light Source | LPU 3.0, Pure RGB Triple-Laser | TriChroma Laser |
| Max Screen Size | 65" to 300" | Up to 200" |
| Contrast Ratio | 6000:1 (Native) | 6000:1 |
| Key Tech | IRIS System, AI Auto-Adjust (4 cam + 2 TOF), Sealed Liquid Cooling | IRIS System, IMAX Enhanced Certified |
| Special Features | 0.84x-2.0x Optical Zoom, ±15° Side Projection, Wide Lens Shift | Low Latency for Gaming, Sleek Design |
| CES 2026 Booth | Central Hall, Booth 17704 | Central Hall, Booth 17704 |
Advanced Optics and Intelligent Calibration
Beyond raw power, the XR10 incorporates sophisticated optical and computational systems to ensure image quality. It features a 16-element all-glass lens array for improved light transmittance and thermal stability, contributing to a native contrast ratio of 6000:1. A key innovation is the new IRIS system, which dynamically adjusts the lens aperture and exposure based on ambient light sensors, optimizing contrast on the fly. For setup flexibility, it offers a wide 0.84x to 2.0x optical zoom, allowing users to project images from 65 inches to a massive 300 inches diagonally. An AI-assisted calibration system, utilizing four cameras and dual Time-of-Flight (TOF) sensors, automates keystone correction, focus, and alignment, supporting side projection at angles up to ±15 degrees alongside vertical and horizontal lens shift.
Thermal Management and Design Philosophy
Addressing the significant heat generated by its high-brightness laser engine, the XR10 introduces an industry-first fully sealed microchannel liquid cooling system. This design is crucial for maintaining consistent performance and component longevity while operating at peak output. Importantly, Hisense claims this system manages heat so efficiently that it does so without the loud fan noise typically associated with high-performance projectors, a critical consideration for home theater immersion. This focus on silent, effective thermal management underscores Hisense's design philosophy for the XR10: to deliver professional-grade performance in a package suitable for daily home use.
The PX4-Pro: Premium Ultra-Short-Throw Cinema
Alongside the flagship, Hisense announced the PX4-Pro, an evolution of its popular ultra-short-throw (UST) laser projector line. Designed to sit just inches from a wall, the PX4-Pro projects a screen up to 200 inches diagonally, making it an ideal solution for spaces where a long-throw setup isn't feasible. It delivers 3,500 ANSI lumens of brightness and 4K resolution, powered by the company's TriChroma laser technology. Like the XR10, it features the adaptive IRIS system and shares the same 6000:1 contrast ratio, promising deep blacks and detailed shadows. The PX4-Pro also carries IMAX Enhanced certification, ensuring it meets specific standards for picture quality, sound, and aspect ratio for compatible content, and includes features for low-latency gaming.
Market Positioning and Availability
Hisense has strategically positioned these two models to cater to distinct segments of the home cinema market. The XR10 targets the enthusiast seeking maximum brightness, size flexibility, and the traditional projector experience, potentially serving as a direct alternative to high-end OLED TVs for viewers prioritizing sheer scale. The PX4-Pro, continuing the design language of its predecessor, aims at consumers who desire a sleek, integrated home theater solution that is simple to install and fits discreetly into a living room. As of this announcement, Hisense has not released pricing or specific global availability dates for either model. Both projectors will be on full display at CES 2026 in Las Vegas at the Hisense booth (Central Hall, 17704), where final specifications and market details are expected to be confirmed, with launches likely following in the first half of 2026.