Hisense is making a bold statement ahead of the 2026 Consumer Electronics Show (CES), previewing a new generation of laser projectors designed to challenge the dominance of large-screen televisions. The company is positioning its latest technology as a more flexible and immersive alternative for home cinema enthusiasts, promising unprecedented brightness and screen sizes for consumer-grade projectors. This announcement signals a significant push into the high-end home theater market, leveraging years of development in multi-color laser display systems.
Hisense XR10: A Powerhouse for Massive Screens
The flagship of the new lineup is the Hisense XR10, a projector engineered to deliver a cinematic experience in both dedicated home theaters and living rooms. At its core is the new LPU 3.0 Digital Laser Engine and a pure RGB triple-laser light source, which together enable a staggering 6,000 ANSI lumens of brightness. This level of output is a game-changer, making the projector viable for use in well-lit environments where traditional models would struggle. The XR10 achieves a claimed 6,000:1 contrast ratio through a new IRIS system that dynamically adjusts the lens aperture. For thermal management during long viewing sessions, Hisense has incorporated a fully sealed microchannel liquid cooling system, a feature more common in high-performance computing than consumer electronics.
Hisense XR10 Key Specifications:
- Brightness: 6,000 ANSI lumens
- Contrast Ratio: 6,000:1 (claimed)
- Light Source: Pure RGB Triple-Laser
- Processor: LPU 3.0 Digital Laser Engine
- Projection Size: 65" to 300"
- Optics: 16-element all-glass lens assembly
- Color Gamut: Expanded BT.2020
- Cooling: Sealed microchannel liquid cooling system
- Setup: AI-powered 4-camera + dual ToF sensor system with ±15° side projection correction
Optical Precision and Intelligent Setup
Beyond raw power, the XR10 focuses on optical fidelity. It utilizes a suite of 16 all-glass lenses designed to minimize light loss and color distortion, supporting an expanded BT.2020 color gamut. A key innovation is its advanced setup system, which employs a four-camera and dual Time-of-Flight (ToF) sensor array powered by AI. This system allows for "lossless correction" of images projected at angles up to 15 degrees off-center, a significant boon for installations where perfect alignment is challenging. Combined with vertical and horizontal lens shift, it offers remarkable placement flexibility, projecting crisp images from 65 inches all the way up to a massive 300 inches.
The PX4-PRO: Ultra-Short Throw Refined
For consumers prioritizing a sleek, space-saving living room setup, Hisense unveiled the PX4-PRO, the successor to the well-regarded PX3-PRO. As an ultra-short-throw (UST) projector, it can cast a large image from just inches away from the wall, eliminating the need for ceiling mounts or long throw distances. The PX4-PRO is rated for up to 200-inch screens with 3,500 ANSI lumens and also features the 6,000:1 contrast IRIS system. It carries the IMAX Enhanced certification, ensuring optimized picture and sound quality for compatible content, and boasts ultra-low latency, making it a compelling option for high-end gaming alongside movie and sports viewing.
Hisense PX4-PRO Key Specifications:
- Type: Ultra-Short-Throw (UST) Projector
- Brightness: 3,500 ANSI lumens
- Contrast Ratio: Up to 6,000:1
- Max Screen Size: 200 inches
- Resolution: 4K
- Technology: TriChroma Laser
- Certification: IMAX Enhanced
- Feature: Ultra-low latency mode for gaming
Market Positioning and Availability
Hisense's strategy is clear: to establish laser projection as a premium, yet accessible, alternative to increasingly large and expensive OLED and QLED TVs. By offering the flexibility of adjustable screen sizes and the potential for a more immersive, theater-like experience, the company is targeting a specific segment of the home entertainment market. Final specifications, USD pricing, and global availability for both the XR10 and PX4-PRO are slated to be revealed during CES 2026, which kicks off in early January. The announced features suggest these projectors will compete in the high-end market, likely carrying premium price tags that reflect their advanced technology and performance claims.