In the competitive world of premium televisions, the concept of a TV that masquerades as art when not in use has been largely dominated by one name: Samsung's The Frame. That landscape is set for a significant shift. LG has officially announced its direct competitor, the aptly named LG Gallery TV, which will make its global debut at the Consumer Electronics Show (CES) in Las Vegas next week. This move signals LG's serious entry into the lifestyle TV segment, promising a blend of high-end display technology with a curated aesthetic experience, complete with its own subscription service for digital artwork.
LG Gallery TV Specifications and Design Philosophy
The LG Gallery TV is designed from the ground up to be a visual centerpiece that blends into home decor. It will be available in two sizes, 55-inch and 65-inch, both featuring 4K resolution and LG's MiniLED backlighting technology for enhanced contrast and brightness control. A key design element is its ability to sit flush against a wall, mimicking the appearance of a canvas painting. To complete the illusion, LG will provide physical, magnetic frames—initially in white, with a wood-colored option available—that owners can attach to the TV's bezel. At its core is the new Alpha 7 AI processor, tasked with managing picture quality and the TV's unique art-display features. For audio, the set boasts AI Sound Pro, creating a virtual 9.1.2 channel surround sound experience.
LG Gallery TV Key Specifications
- Display: 4K MiniLED
- Sizes: 55-inch, 65-inch
- Processor: Alpha 7 AI Processor
- Audio: AI Sound Pro (Virtual 9.1.2ch)
- Design: Flush wall-mount, magnetic frames (white standard, wood optional)
- Key Feature: Gallery Mode with anti-glare screen & ambient light adjustment
- Service: LG Gallery+ subscription (4,500+ artworks, refreshed monthly)
- Debut: CES 2026 (Jan 6-9)
The Gallery+ Subscription and Art-Focused Features
Central to the Gallery TV's proposition is the LG Gallery+ service, a direct answer to Samsung's Art Store. This subscription-based library will offer access to over 4,500 pieces of artwork, which LG states will be refreshed monthly. The content ranges from classical fine art and cinematic scenes to game visuals and animations. Users can also display their own personal photos or even generate artwork using AI tools. A specialized "Gallery Mode," developed in consultation with museum curators, optimizes color, brightness, and texture to better replicate the look of original physical artwork. This mode works in tandem with a proprietary anti-glare screen that minimizes reflections, and an ambient light sensor that automatically adjusts the picture to maintain clarity as room lighting changes throughout the day.
Market Context and Competitive Landscape
LG's announcement places it firmly in a growing niche that Samsung pioneered. Other manufacturers like Hisense and TCL have also introduced their own "canvas-style" TVs, but LG's entry is notable as the first major, direct challenge from one of the industry's top two South Korean giants. Interestingly, this isn't LG's first foray into art-inspired TVs; the company previously had a "Gallery Series" of OLED TVs and a 2020 model called the GX Gallery TV. The new MiniLED-based Gallery TV, however, represents a more focused and comprehensive effort to capture the lifestyle consumer who prioritizes design as much as performance. Its success will likely hinge on the perceived value of the Gallery+ library and the quality of the art-display experience compared to the established competition.
Competitive Context: "Canvas-Style" TVs
| Brand | Model | Key Differentiator |
|---|---|---|
| Samsung | The Frame | Market pioneer, extensive Art Store subscription. |
| Hisense | Canvas TV | Also includes physical frames, focused on design. |
| TCL | Various Models | Often offers art mode at a more accessible price point. |
| LG | Gallery TV (New) | MiniLED display, Alpha 7 AI processor, Gallery+ service. |
Availability, Pricing, and What Remains Unknown
The LG Gallery TV will be fully unveiled at CES 2026, which runs from January 6 to January 9 in the United States. Following the show, more details on international rollout and local availability are expected in the subsequent months. As of now, LG has kept all pricing information closely guarded. The cost of the television itself and the monthly or annual fee for the full Gallery+ subscription service remain unspecified. One article suggests the subscription may be around USD 5 per month, with a lighter free tier, but this has not been officially confirmed by LG. Whether the ability to stream personal music playlists via Bluetooth is locked behind the paywall is also unclear. These critical details will be the final pieces of the puzzle for consumers evaluating this new aesthetic-focused entry in the smart TV market.