Dell Revives XPS Brand at CES 2026 with New 14 and 16-Inch Laptops, Promises Design and Battery Improvements
them with a confusing array of "Dell," "Dell Pro," "Dell Pro Max," "Dell Plus," and "Dell Premium" models...Dell's Simplified 2026 Consumer Laptop Branding Dell: Standard, lightweight laptops for everyday...In a notable reversal of strategy, Dell has officially resurrected its flagship XPS laptop brand at CES...At CES 2026, Dell Vice Chairman and COO Jeff Clarke publicly acknowledged the misstep....Key Specifications: Dell XPS 14 & XPS 16 Launch Configurations Feature XPS 14 XPS 16...In 2025, Dell made the polarizing decision to kill the XPS, Inspiron, and Precision brands, replacing...The company is now streamlining its consumer portfolio: everyday laptops remain "Dell," premium models...revived brand. Alienware: All gaming laptops expanded from only high models. Dell...They are built from CNC aluminum, making them Dell's thinnest and lightest XPS designs to date...This strategic pivot positions the new XPS line squarely as Dell's answer to Apple's MacBook family,...In a nod to developers and Linux enthusiasts, Dell also confirmed an XPS 14 model running Ubuntu 24.04...After a year of brand confusion, Dell's CES 2026 presentation represents a concerted effort to refocus...configs from Jan 6, 2026; more in Feb 2026 A Branding U and a Public Apology The story of Dell's...Interestingly, this model will revert to a traditional chiclet keyboard, a move Dell's design head...with the XPS 14 and 16 targeting the MacBook Pro segment and the future XPS 13 taking aim at the MacBook...Pro: Enterprise/business models only. New XPS 14 and XPS 16: Specifications and Key Features...keyboard design on XPS 14/16. New: CNC aluminum chassis; XPS logo on lid replaces Dell...static content, a feature available even on the base IPS panels. Addressing Past Design Grievances Dell...arrive later in the year. The Future: A Thinner XPS 13 and Competitive Positioning Looking ahead, Dell...Notably, discrete graphics cards are not an option at launch; Dell is relying on Intel's integrated graphics