At CES 2026, LG Electronics has revived one of its most iconic and futuristic product concepts: the Wallpaper TV. The new LG OLED evo W6 aims to correct the flaws of its predecessor, delivering a stunningly thin, completely wireless display that promises to blend seamlessly into modern living spaces while offering cutting-edge performance for both cinephiles and gamers. This launch marks a significant step in LG's strategy to push the boundaries of television design and functionality.
A Bold Design, Refined for Reality
The original LG W7 Wallpaper TV, launched in 2017, was a marvel of engineering with a screen just 2.57mm thick. Its major drawback was an unavoidable, thick ribbon cable that tetherd it to a mandatory, integrated Dolby Atmos soundbar. This design forced a compromise, cluttering the minimalist aesthetic it was meant to achieve. The new OLED evo W6 solves this fundamental issue. By utilizing LG's Zero Connect Box—a separate hub that handles all inputs and processing—the TV itself requires only a power cord. All video and audio signals are transmitted wirelessly to the display from up to 10 meters (30 feet) away, finally realizing the true "wallpaper" vision of a flush, cable-free mount.
Comparison with Previous Wallpaper TV (2017 W7):
| Feature | 2017 LG W7 Wallpaper TV | 2026 LG OLED evo W6 |
|---|---|---|
| Thickness | 2.57mm | 9mm |
| Connectivity | Ribbon cable to mandatory soundbar | Fully wireless (Zero Connect Box) |
| Key Advantage | Revolutionary thinness | Wireless, brighter, gaming-focused |
| Major Compromise | Forced soundbar, visible cable | Slightly thicker profile |
| Price Indication | 65" launched at ~USD 8,000 | Suggested to be closer to standard premium OLED pricing |
Performance Leap with Hyper Radiant Color
Beyond its wireless design, the W6 represents a substantial leap in OLED performance. LG claims it is up to 3.9 times brighter than conventional OLEDs, thanks to new Hyper Radiant Color Technology and a Brightness Booster Ultra feature. Based on lab tests of previous models, this could translate to a peak brightness exceeding 2,300 nits, a figure that would dramatically improve HDR impact and visibility in bright rooms. The display also incorporates a newly designed anti-reflective screen that has earned a "Reflection Free Premium" certification, ensuring the ultra-thin TV doesn't become a distracting mirror.
Key Specifications of the LG OLED evo W6:
- Design: "Wallpaper" flush wall-mount, 9mm thick
- Connectivity: Fully wireless via LG Zero Connect Box (range: 10m / 30ft)
- Panel Technology: OLED evo with Hyper Radiant Color Technology
- Claimed Brightness: Up to 3.9x brighter than conventional OLED
- Gaming Features: 4K @ 165Hz, NVIDIA G-Sync, AMD FreeSync Premium, 0.1ms response time
- Processor: LG Alpha 11 AI Processor Gen3
- Screen Treatment: Anti-reflective, "Reflection Free Premium" certified
- OS: webOS with Microsoft Copilot & Google Gemini integration
Built for the Next Generation of Gaming
LG is explicitly targeting the W6 at the premium gaming market. The Zero Connect Box is capable of wirelessly transmitting uncompressed 4K video at refresh rates up to 165Hz with what LG claims is "no noticeable delay." This is paired with support for NVIDIA G-Sync, AMD FreeSync Premium, Auto Low Latency Mode (ALLM), and a claimed 0.1ms response time. These specs position the W6 not just as a television, but as a massive, high-performance gaming monitor, appealing to users who want a clean setup without sacrificing performance for their PC or latest-generation consoles.
Powered by AI and a Promising Price Point
Driving these improvements is LG's new Alpha 11 AI processor, which the company says features a neural processing unit (NPU) that is 5.6 times faster than its predecessor. This powers advanced upscaling, audio processing, and the new Hyper Radiant Color system. Perhaps the most surprising announcement is regarding price. While final figures were not disclosed at CES, LG executives indicated the W6 would not be "much more" than its other high-end OLED models. This is a stark contrast to the 2017 W7, which launched at USD 7,999 for the 65-inch model, suggesting a strategic shift to make this avant-garde design more accessible.
The Verdict on LG's Wireless Vision
The LG OLED evo W6 is a compelling package that addresses the practical shortcomings of its legendary predecessor. By combining true wireless connectivity with a significant boost in brightness, gaming features, and smart AI processing, LG has created a TV that is as much about high performance as it is about minimalist design. If the company delivers on its promise of a relatively approachable price, the W6 could move from a niche luxury item to a desirable centerpiece for a wider range of consumers seeking the ultimate in clean, high-performance home theater and gaming setups.